Founded by Suchitra Devi, who hails from an entrepreneurial family. The Good Tribe Kitchen carries the vision of the founder in empowering women and encouraging them to be independent, confident, and capable of creating a good life for themselves. The Good Tribe Kitchen is a byproduct of the founder’s continuous journey of discovering ways to simplify everyday life for a woman or anyone who needs to cook and rush to the multitude of other chores.
The Good Tribe Kitchen is aimed at saving time and effort and make a meaningful different in one’s life. The introductory product, “Everyday Tadka” started as a simple solution to make the founder’s own daily cooking easier and more convenient. What began as a way to simplify the founder’s everyday meal soon became something that was shared with friends and family. The Good Tribe Kitchen is a result of the feedback, encouragement and repeated requests for this product.
The philosophy behind The Good Tribe Kitchen is simple – “anyone can cook”. Cooking should not be seen as something that belongs only to women or as a responsibility that one person in a family must carry. Men and women should both have the confidence and ability to prepare food for themselves and their families.
 
Food is a basic necessity, however, our time should be spent in experiencing the world and focusing on other activities that are important to us. Products from Good Tribe Kitchen are aimed at saving time without compromising on the quality or taste giving everyone an opportunity to pursue their own work, interests, and personal growth.
The founder’s vision is to primarily empower as many women as possible and giving them more time to focus on themselves and their interests rather than being held up in the kitchen for more than what is needed. Food is basic and everyone irrespective of the gender should be able to cook, the Good Tribe Kitchen, is aimed at just facilitating this!